Status: Downhill slide to the end
I'm scheduling a blog tour for the week of and after the release. I'm contacting blogs I've been on before and had a good turnout and new blogs that might have people who would be interested in this type of book.
Once I get a blog a day for those two weeks, I'll mark the ones that will send me interview questions and determine how many other posts I need to write. I like to make each post different but only use two or three different excerpts. If I used a different excerpt for each blog I'd be giving away the whole book. But at the same time, because I make it a contest and give away a book to the person who follows and comments on the most blogs, I don't want them to become bored by reading the same thing over and over again.
I'll also send out pdf's of my book to the review sites my publisher doesn't. I like to use portions of reviews for my promotion. I think it says more to a reader when another reader gives a good comment about a book.
That's how I gear up for a release: By writing two weeks worth of blogs and sending it out to review sites.
What type of promotion gets you interested in a book?
