Mid-Willamette Valley RWA's next online workshop will be "Geisha Marketing for Authors," taught by Deborah R. Magnus.
The definition of Marketing is: The process by which one creates customer interest in products or services. The definition of Geisha is: An entertainer whose skills include performing various arts such as classical music and dance.
The Geisha Marketing for Authors workshop is specifically designed and presented to show the true art of marketing, to imbue the power of passion, skill, creativity, understanding and talent to create a successful book marketing plan. If an author is now to do jobs like Publicity, Marketing or Promotions, they need to know the ropes. Each day one segment of Geisha Marketing will be explored, discussed and an assignment will be given. Assignments will be responded to and solutions explored.
1) The Training for Geisha Marketing
a. Tools, goals and creating perfection
b. Polishing speaking, appearance and pride
2) The Art of Geisha Marketing
a. Building an Author Platform
b. Building a Book Platform
c. Social Networking at its best
3) The Beauty of Geisha Marketing
a. Marketing harmonies outside the norm
b. Commitment to what art you have and will perform
c. Finding and cultivating new lovers of your performance
4) The Performance of Geisha Marketing
a. Consistence, continuity and patience
b. Short and long performances
c. The harmony of presentation
5) The Reputation of Good Geisha Marketing
a. Follow up, building upon and the poetry of the "T" (testing) Ceremony
b. The Geisha Marketer's agreement with their readers
The workshop will be held from November 7th through the 12th, and costs $25 for nonmembers (chapter members may take the workshop for free). You can enroll through our website at http://www.midwillamettevalleyrwa.com.
About the instructor:
Deborah Riley-Magnus has a twenty-seven year professional background in marketing, advertising and public relations as a writer for print, television and radio. She owns Paradigm Warriors, a small Author Success Coaching business focused exclusively on publicity, marketing and promotional solutions for authors.
She is also a writer, represented by Wylie-Merrick Literary Agency for fiction and non-fiction. She produces several pieces weekly for various websites including her author and writing websites and industry blog. She belongs to several writing and professional organizations and teaches various workshops on Author Success.
She has lived on both the east and west coast of the United States and has traveled the country widely. A native of Pittsburgh, Pennsylvania, she currently lives, works and writes in Los Angeles, California.