Current Project:Spirit of the Sky
Status: Researching more this weekend
I attended a workshop titled Author Marketing 101 by C.Morgan Kennedy & Therese Patrick. These ladies both have jobs in marketing and they had some great information.
I liked how they straightened things out for me. One being that marketing isn't expensive because it's a plan and not a product. It's planning how you're getting the word out about your product(books) then using free and low cost means to do it.
They also explained you don't need a "platform" you need a marketing plan. There is a difference.
Using social media is only effective if your potential readers are in your networks.
The differences between media and marketing are: Media is the tool you use to get the word out about your product and marketing is the content. The words, colors, graphics on your banner, website, blog that makes the customer interested in your product.
And you know that old verbiage "Branding"? They call it The Author Persona- which is you only enhanced to reflect the type of book you write. They held up two of Nora Roberts books one was a romance and the other from her J.D. Robb series. Look at the picture of her on the backs of the books. A softer, friendlier looking Nora is on the romance and a tough, scowling Nora on the back of the J.D. Robb book. These are her two "author personas". We were told to have a photo taken that reflects the tone/image of your books and use that as your author photo on all your social media.
They had exercises to help us find and create our author persona. (Here are two of them)
For your persona write a brief description of the type of stories that you write:
Tone of your stories
The look of your world
The feelings you want to convey
What images an colors come to mind?
List 3-5 images and colors that you would use on a banner, website, or blog to project your persons.
Then they said to have separate facebook accounts. One that is the author persona for your readers and a different one for your family and friends. I had a little bit of trouble with this. Only because my family and friends are readers and I like to keep them updated without having to post twice. I think I'll keep my fb the way it is and just make sure my posts aren't personal. I guess??
And they reiterated what I heard at the Emerald City conference make a book signing an event. Use a banner to show who you are and have it follow all the colors and logos that you use on your blog and website.
I learned a whole lot more. C. Morgan and Therese are putting together a book and they will have a website up and running soon with all this information and more.