Current Project: Derby book
Status: Coming along
This past Friday and Saturday, I attended a social media bootcamp because I'm making this area a larger part of my day job. One of the presenters was Kelli Matthews, a total social media guru (and the wonderful woman who got me into PR when I was in college!). It's an undeniable fact that social media (blogs, Twitter, Facebook, podcasts, LinkedIn) is as important, if not more relevant, than traditional media (newspaper, magazine, TV, radio). My day job is in media relations, so I've been focused on PR for traditional media for a number of years. But now I need to shift most of that focus toward social media and traditional media becomes a secondary focus. If I write a press release, I need to go through the social media routes, as well as traditional media, if I want to be effective.
There was one key thing I learned that is relevant for everyone, so I wanted to share it here. When it comes to Twitter - I know how to use it and I know it's purpose, but I've struggled with how to use it effectively for my day job. The big thing that everyone should know is the rule of thirds when it comes to Twitter and Facebook. One third of the time, talk about yourself and do your self promotion. Then, the second third (or level 2) - talk about related things. For example, retweet posts or blog entries from local authors or industry folks. The final third (level 3), talk about/repost/retweet things a bit further out, such as writers from all over the country, agents and editors outside of your area, industry news on a global scale, etc.
The purpose if this is for you to become a resource and build a community, more than promoting yourself. Thinking of it this way was a complete AHA! moment for me, it's exactly what I was struggling with on my day job. I had been using Twitter and Facebook to repost my press releases, but it felt flat - I wasn't getting interaction. But the past couple of days I've been retweeting higher education news in the state and country and I think it will pay off. You want people to keep reading what you post, and they are more likely to do so if you are talking about all sorts of stuff.
I know, it's a big shift in how most of us think of things. For me, having a numerical breakdown makes it easier to classify what I'm tweeting.
How many of you use a form of social media? Have you noticed an impact? What kinds of social media have you wanted to try, but haven't gotten there yet? Do you use any RSS readers or other dashboards to read blogs or Tweets (if not and you'd like recommendations, let me know!)?
I just made a new Twitter account today (up to 3 now, OY!), so if you're on there, feel free to follow me @lisaleoni :)